Shakira TSX

On March 26th, 2024, amidst the vibrant energy of Times Square, Shakira's TSX pop-up performance unfolded in a spectacular display of artistry and technology. 10th Floor was brought on as Motion Designers, under the creative direction of Olivia Sebesky Design and Silent Partners Studio. 10th Floor used Cinema 4D to craft intricate 3D diamond and gem animations that captivated audiences. Navigating the delicate balance between rendering fidelity and speed, 10th Floor's creative precision ensured an exceptional outcome for the event.

Creative Directors: The Squared Division
Lighting Designer: Tom Sutherland, DX7 Design
Production Design: Julio Himede, Yellow Studio
Camera Director: James Merryman
Screen Content Producers: Silent Partners Studio
Creative Producer: J.T. Rooney
Video Content Creative Director: Olivia Sebesky Design
Project Manager: Francesca Benevento
Content Collaborators: Olivia Sebesky Design, Possible Productions