Jewelry Box
Ministry of Awe

In the Winter of 2026, 10th Floor Productions transformed the "Estate Holdings" Jewelry Box Room at Philadelphia's Ministry of Awe into a captivating, synchronized technical marvel.
10th Floor led the comprehensive design and fabrication of the room's custom ballerina stage and upholstered facade. To bring the centerpiece to life, we 3D-animated nostalgic memorabilia and filmed BalletX dancer Minori Sakita for a breathtaking projection on a custom hologram screen.
Behind the scenes, 10th Floor drove the room's complex technology integration, seamlessly syncing a 10 minute animation loop with dynamic room lighting, vanity window fixtures, a quad speaker audio setup, and Arduino driven jewelry boxes. Ultimately, we delivered a highly complex immersive experience wrapped in a streamlined and maintainable system.

“The giant jewelry box — another immersive standout — envelops you in sparkling luxury and plush, velvet cushioning …There are moments of transcendence, and moments that are deeply unsettling.“ - Laura Swartz, Philadelphia Magazine