What is Notch?

Notch is a real-time graphics engine that has revolutionized how digital content is made. Unlike traditional workflows that require hours of rendering time, Notch harnesses the power of the GPU to let artists create complex 3D motion graphics and interactive VFX instantly. It effectively removes the barrier between having an idea and seeing it fully realized on screen.

At 10th Floor Productions, we utilize Notch to push the boundaries of live performance. Because the content is generated in real-time, we can adapt visuals on the fly, responding to changes in lighting, stage design, or artist improvisation without the need for lengthy re-renders.

While Notch is the industry standard for concert visuals, it is also a powerful tool for interactive installations and virtual production. It allows us to build generative environments that react dynamically to data, motion sensors, or live audio.

Whether it’s creating a responsive art installation that tracks visitors' movements or designing high-end broadcast graphics that evolve with the show, Notch empowers us to craft shared, immersive experiences that captivate audiences in the moment.