Wedding Industry Professionals Association Philadelphia
3rd Annual Gala: Reveal — Midnight In The Conservatory

10th Floor Productions was brought in as a sponsor for this event to showcase their projection mapping expertise and LED wall content creation at the 2026 WIPA Gala, held at the Philadelphia Horticultural Center Conservatory in March 2026.

During the cocktail hour, the 10th Floor team seamlessly blended multiple projectors to create an intriguing and eerie atmosphere, pairing filmed close-ups with animated Edgar Allan Poe poetry.
This immersive experience culminated in a dramatic room reveal: the projected backdrop transformed into a flowing waterfall as the curtains parted, creating a magical passageway that guided guests into the main tent.

Once inside the main tent, guests were greeted by performances from talented singers, dancers, and musicians, all backed by LED video wall content driven by 10th Floor.
Utilizing a mix of pre-rendered animations and live VJing, the team delivered precise, narrative-driven visuals for the evening's choreographed moments, before shifting seamlessly into high-energy, improvised content to fuel the after-dinner dance party.

Creative Direction, Event & Floral Design: Elizabeth Margaret Events

Conservatory Tent: EventQuip

Entertainment: East Coast Entertainment, DBE Artists

AV Event Production: Revolution Event Production

Event Draping: On Q Productions

Photography by: Liz Andolina, Kyla Jeanette, Grace and Ardor and 10th Floor Productions